Tuesday, August 27, 2019
Please write a one page imaginary story reporting your company's Research Paper
Please write a one page imaginary story reporting your company's triumphant turnaround - Research Paper Example Furthermore, my company did not have an efficient marketing strategy that could enable it make some sales, hence achieving profitability. Based on these facts, my company was almost collapsing, to the point of almost being declared bankrupt by the courts. To prevent the company from being declared bankrupt, the management had to seek a partnership with Orange Inclusive, a technological company responsible for the production of computer software. Orange is a multinational company with branches all over the world, and hence it was a viable partner for my organization (Robbins and Coulter, 2005). Furthermore, the company was engaged in developing soft ware products, and hence Carlstron could use the technology of the company to improve its mobile handsets, and develop smart phones with the capability of competing with Apples and Samsung. The partnership between Orange and Carlstron was a merger, with Orange paying off all the debts of Carlstron. This move proved to be very successful, because the company was able to innovate and improve on the quality of its phones, introducing android technology, and special features such as internet games and social networking sites in the phone. Furthermore, the Carlstron improved on its marketing strategy by centering on a theme, Smart phones, for smart people. On this basis, the customers of the organization identified the phones with smartness. This made it possible for the organization to increase its market share, and profits once again. Carlstron is now a successful company, operating under Orange
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